Morpheus Reviews Hope
June 21, 2009, 3:17 am
Filed under: Reviews | Tags: , ,

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Electro-acoustic downtempo instrumentals. This is an album of inspiring digital delight – the collaborating artists have worked under harmonious vision to produce music of Hope. Here smooth drones and light washes interact with environmental recordings; melodies ebb and flow in understated restraint, moved by glitchy structures entwining ‘found’ percussive sounds and delicate beats. The melodic content often has a classical beauty about it – overtly through the use of wistful strings and elegant pianos – also through a recurring tone reminiscent of the grace and pensive nature of the nocturne. Introspective voices hang in the mix in places, musing in the misty headspace of the music. Static flecks and sleeting noise enliven the textural content. Acoustic and electric guitar meanderings thicken the synthetic elements and bring additional colour to a number of tracks.

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‘Hope’ Review by Adrian Carter (020 Magazine)
June 18, 2009, 8:09 pm
Filed under: Reviews | Tags: , , ,

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Hope Springs… by Adrian Carter.

New label Fluid Audio enters the world with its first release..and all in aid of a good cause too.

‘Hope’ is the opening release of new electronic, electroacoustic and ambient label Fluid Audio. A rather pleasing affair it is too with a collection of thirteen tracks from a variety of known commodities (especially if you have followed some of my Ultimae reviews). The album is conceptual in nature with each artist asked to create a piece that to them embodies the concept of positivity and alleviation of strife.

As a collection the material on offer here drift back and forth from what you would classify as more traditional ambient into electroacoustic territory with its found sound association. Melodies drift and disperse and give way to tones and washes, often there is a deepening sense of drama to the pieces and while in many cases they burn slowly there is a relentless nature to them (have a listen to Field Rotation’s Regenezit for example).

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Ethical Thinking
June 16, 2009, 3:27 pm
Filed under: News, Releases | Tags: , ,

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The Etchical Vision Behind ‘Hope’

The CD is ISO14001 certified, all paper & card used is FSC certified, all produced by a Carbon Zero CD
manufacturing company, via the award-winning CO2 Balance. The scientific data to calculate the
embedded carbon emissions of the CD/Packaging, and offset an equivalent amount of CO2 by investing
in 100% additional carbon-offsetting schemes with immediate & many secondary benefits to
communities that simply would not happen unless we paid for them. The premises used to create the
CD/Packaging is also 100% carbon neutral and powered with green electricity, and business travel
emissions are also offset.

Eco-conscious disc manufacturing:

ISO 14000 & 14001 compliant CD manufacturing
100% Re-use of scrap polycarbonate salvaged from CD & DVD replication

Eco-conscious printing:

Sourcing of paper stock from FSC Compliant (Forestry Stewardship Council) mills and printers.
Wood fibre procured within the Sustainable Forest Initiative guidelines: every acre harvested is reforested – 400 Million tree seedlings planted each year.
Paper products are typically recyclable, compost-able, and under the right conditions biodegradable.
No wood from old-growth or endangered forests.
Vegetable based inks.
100% alcohol-free printing.
No Volatile Organic Compound (VOC) emissions from inks or coatings, and use of quick dry glues with Ozone Depleting Substances (ODS) being eliminated.
Collection and recycling of paperboard, inks, coatings and other waste from printing processes.
60,000 tons of paper and board shipped from one supplier alone to recycler in one year.

Treat This CD With Care!

More info and purchase options here



Album Of The Week: Various Artists – Hope

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We are pleased to announce that ‘Hope’ is now available in Digipak format from the Fluid Audio web site.

www.fluidaudio.co.uk

Digital release will follow on 29th June available in all formats from the Fluid Audio digital store.

We thank you for your patience and support and hope that you will enjoy the album.
A big thanks goes out to all the artists involved in the project, and to those that helped make the release possible x

Hope:

Fluid Audio kick starts it’s catalogue with ‘Hope’, a compilation sprawling across 13 tracks from established artists, Digitonal, Hol Baumann, Ishq, Bersarin Quartet and James Murray, as well as up and coming producers, Field Rotation, Iambic, Snakestyle, Playb, Halogen and Ben Beiny.

As suggested by its title, ‘Hope’, embodies a concept of positivity and the alleviation of strife “through the creative translation of emotion into sounds sent to soothe [and] images formed to inspire”. Artists were asked to create compositions that reflected their interpretation of the term Hope, producing varied yet cohesive results with a profound resonance. 50% of the profits are donated to Toybox, a charity providing aid, shelter and support for homeless children in Latin America, the majority of which are estimated a life expectancy of around four years on the street.

Coupling all of this with the CD’s bespoke artwork and carbon neutral manufacture provides a consumable and tangible product that serves to aid a constructive cause through the medium of music.

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